Uber

For my Advertising Copy & Layout class, I developed an array of print advertisements for Uber and experimented with focusing on different selling points of the brand.

In the first ad, I focused on the convenience factor of Uber in eliminating the need to assign "sober drivers" within friend groups. 

In the second ad, I highlighter the distinguished "u" of the Uber brand image while calling attention to the platform's uniqueness in its hiring of everyday individuals, as people can be 9-5 worker by day and Uber driver by night.

In the third ad, I accentuated the personalization factor, displaying the different options consumers have when selecting their Uber ride for the night.