Plumbing Supplier Marketing
I served as the Brand Manager for Moore Supply Co. from 2017-2019 in addition to affiliate businesses including The Kohler® Signature Store, FACETS of Dallas (fka The Bath & Kitchen Showplace) and new startup water heater delivery division Water Heaters ASAP. In this role, I directed all marketing and branding efforts for the aforementioned Hajoca brands in DFW, including pioneering online and social media presence through website management and profile creation, and coordinating promotional events and showroom grand openings.
My responsibilities included but were not limited to the following marketing-related activities:
Managed all marketing activities for B2B and B2C brands: Moore Supply Co., KOHLER® Signature Store, FACETS of Dallas and Water Heaters ASAP.
Pioneered the digital and social media presence by creating and managing websites and online profiles including Google My Business, Bing, Facebook, Instagram, Houzz, etc.
Designed professional sales presentations/pitch decks and various marketing signage and collateral in accordance with brand guidelines.
Planned and coordinated various promotional events, sales trainings, showroom grand openings and companywide team-building events.
Attended various manufacturer partner experience trips including at Kohler Co. (Kohler, WI) and LG Corp./Signature Kitchen Suites (Napa Valley, CA) alongside Sales team to learn more about the brands and product offerings as well as to capture behind-the-scenes content for the company’s social media channels.
Regularly monitored and analyzed digital metrics and user data to refine content strategy and optimize performance, leading to increased website traffic and conversion rates.
Encouraged satisfied customers to become brand advocates through testimonials and online reviews. Managed and mitigated any negative online feedback to maintain a positive brand reputation.
Developed brand logo/identity and launched website and social media presence for new startup 24/7 water heater delivery division of Moore Supply Co.
Assisted in the rebrand of The Bath & Kitchen Showplace to FACETS of Dallas as well as the new showroom launch, grand opening event and overall marketing strategy.
BRAND MANAGEMENT
I created the below presentation to showcase my roles and responsibilities as the Brand Manager for Moore Supply Co., KOHLER® Signature Store, FACETS of Dallas and Water Heaters ASAP.
COMPANY WEBSITE
Upon starting my role as Brand Manager in 2017, one of my first projects was to launch the company’s online presence with a website specifically for the Moore Supply Dallas branch. I designed the website from the ground-up using WordPress, captured photography for website visuals and wrote all copy exhibited on the site.
Check out the website here: mooresupplydallas.com.
social media
I managed the social media accounts for these DFW Hajoca brands from 2017-2019, handling all content planning and production, photography/videography, caption writing, posting/scheduling and community management. See below for some of my work.
EVENT PLANNING
I planned and coordinated various promotional events, sales trainings, showroom grand openings and companywide team-building events.
GRAPHIC DESIGN
As the Brand Manager, I designed professional sales presentations/pitch decks and various marketing signage and collateral in accordance with brand guidelines. I also developed and launched brand logo and identity for new startup water heater delivery division, ASAP Water Heaters.
PHOTOGRAPHY
Our company partnered with Operation Finally Home to provide a complete home remodel for the family of an injured veteran. The McKinney, TX home’s complete overhaul was revealed at a ribbon-cutting ceremony in 2022.
Check out our feature on Fox 4 News: McKinney veteran receives newly-built, mortgage-free home in July Fourth celebration.
