miscellaneous projects

LOGO DESIGNS

I'm very passionate about branding and recognize the importance of logos in conveying brands' unique identities. I've come to appreciate the process that graphic designers go through in order to establish brands' notable qualities and to develop an image that simply and accurately conveys such qualities through elements of design.

Below are a few of the logos I’ve created for various school, personal and freelance/work-related projects:

 
 

SOCIAL MEDIA CONTENT CREATION

I enjoy having a creative outlet in my life beyond my full-time job as a means of honing my skills and keeping up with the social media trends—not to mention I have fun doing it!

My latest creative outlet has been an Instagram account for my full-of-life golden retriever puppy named Phoebe: @goldengirlphoebs. Her best-performing Reel (so far) has received 2.4K+ views—check out the video here!

Pictured to the right is a post I created in response to a social media trend, which combined my love for my puppy, Taylor Swift and graphic design.

SOCIAL MEDIA CONTENT PLANNING

During my time as a Marketing Coordinator at Highland Homes, I took on additional responsibilities for one of their affiliate companies, HHS Residential. I was tasked with planning B2B social media content for their LinkedIn page on a quarterly basis. See below for an example of a content calendar I created for the third quarter of 2023.

 
 

MARKET RESEARCH

In college, my Social Media Marketing class was tasked with creating a target market report for a brand of choice. I chose to conduct target market research for Kendra Scott Design, as I have always been a fan of Kendra and the brand she built.

 
 

WEBSITE DEVELOPMENT

The Velvet Crumb is a boutique-style cookie company based in Fort Worth, Texas. I worked with the owner to design a new website layout to neatly and efficiently display her exquisite assortment of coated sugar cookies.

 
 

GRAPHIC DESIGN

I worked on a number of different projects as a freelance designer and copywriter for Slance, an online platform that helps match student freelancers with businesses seeking affordable freelance work. You can find my portfolio website featured on the Slance company blog.

Below is a Snapchat geofilter I designed for the "Barons Day" event at St. Mary's Hall, a private school located in San Antonio, TX.

 
 

Brochure Design

 
 

Brand Identity Development