For my Advertising Copy & Layout class, I developed a multi-platform advertising campaign for Ray-Ban and chose to focus on the colorful and reflective lenses of the recent sunglass line.
In the print advertisements, I juxtaposed black-and-white imagery with colorful text to exemplify the sunglasses' attention-drawing effects on individuals wearing them.
Creative messaging: "People who wear Ray-Ban sunglasses have 'Ray-Ban vision' and see life in color."
The out-of-home ad appears on a mall-board display, placed near store(s) that carry Ray-Ban products.
The digital ad serves to make every online shoppers' dreams come true, as it conveys the consumers' ability to upload a photo of him/herself to virtually try on a pair of sunglasses before ordering from the Ray-Ban website.