My Social Media Marketing class was tasked with creating a target market report for a brand of choice. I chose to conduct target market research for Kendra Scott Design.
The Velvet Crumb is a boutique-style cookie company based in Fort Worth, Texas. I worked with the owner to design a new website layout to neatly and efficiently display her exquisite assortment of coated sugar cookies.
I'm very passionate about branding and recognize the importance of logos in conveying brands' unique identities. I've come to appreciate the process that graphic designers go through in order to establish brands' notable qualities and to develop an image that simply and accurately conveys such qualities through elements of design.
Here is a collection of logos I've accumulated from various personal, work-related and class projects:
I worked on a number of different projects as a freelance designer & copywriter for Slance, an online platform that helps match student freelancers with businesses seeking affordable freelance work.
You can find my portfolio website featured on the Slance company blog.
I designed a Snapchat geofilter for the "Barons Day" event at St. Mary's Hall, a private school located in San Antonio, TX.